Regional Sales Programs that Drive Retail Growth

Field Sales, Territory Management & Market Penetration for CPG & Beverage Brands

At Momentum, our regional sales programs help wine, spirit, beverage, consumer packaged goods (CPG) brands grow distribution, increase sales velocity, and build stronger retailer relationships through hands-on field sales execution and strategic territory coverage.

Why Our Regional Sales Work

We combine local market knowledge with structured territory processes and reliable reporting, helping you to:

• Grow distribution & penetration in key accounts

• Drive retail sales and velocity across channels

• Support in-store promotions, tastings & activations

• Strengthen relationships with retailers, buyers & distributors

• Provide insights with real-time reporting and performance tracking

This approach helps your brand compete effectively at retail and translate field efforts into measurable results.

What Our Regional Sales Teams Do

Territory Sales & Retail Coverage

Our field teams make daily visits to existing and new retail accounts — covering grocery, convenience, liquor stores, big box, warehouse clubs, specialty beverage shops, bars, restaurants and more. These proactive engagements help expand your footprint and grow account performance.

Sales & Promotional Execution

We plan and manage on-premise and off-premise sales activities, including promotions, events, and tastings that boost product visibility and stimulate purchase demand.

Account Support & Distributor Collaboration

We maintain strong relationships with key decision makers and work seamlessly with distributor partners to ensure accurate ordering, placement, and fulfillment — driving order consistency and satisfaction.

Performance Tracking & Reporting

Using tools like field sales software, we document every account visit, order activity, and placement opportunity. This gives you transparency into performance, areas for improvement, and insights to refine strategy.

Coverage Areas We Serve

We provide regional sales coverage across targeted U.S. territories with a focus on delivering consistent field execution and measurable outcomes. Our teams work locally yet maintain a coordinated approach across markets so your brand stays top of mind with retailers and consumers alike.

Results You Can Expect

With our regional sales programs, brands typically see:

• Enhanced distribution growth in priority channels

• Increased retail account penetration and reorder rates

• Higher visibility with buyers and category managers

• Better forecasting and performance insights through documented reporting

We focus on turning field activity into predictable sales outcomes — not just “visits logged.”