Broker Sales

BOS- Rooibos Iced Tea

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BOS Iced Tea launches in new markets with a bang!

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New Accounts: 130
Items sold in per account: 4
Markets Covered: 5
Sales Reps: 5

Momentum was tasked to staff and new account growth paired with store sampling.

The program consisted of targeting top on and off premise accounts in the Southern California market. Focus on-premise consisted of bars and restaurants using the product as a mixer.

Each activation was based on ‘Share a BOS’ and incorporated its South African background of fun, in-the sun vibe.

Account Visits: 200+

Samplings Executed: 200
Units sold through sampling: 4.5k
YoY Growth: 35%

AQUAhydrate- Alkaline Electrolyte Enhanced Water

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Case study

Momentum was tasked with covering the Southern California market to secure new off-premise independent and small chain stores accounts pairing it with Shopper Marketing.

The team consisted of 6 Area Sales Managers and 20 Brand Ambassadors.

The campaign was broken into 3 segments- Account Sales, Store Support, and Shopper Marketing.

Store Activations: 60+
Average Sales Lift: 30%
Budget Cost Savings: 15%

Account Visits: 150+
New Accounts: 80+
Displays Built: 70+
Markets Covered: 3