Why third party merchandising pays off

We hear it all the time, retailers are short staffed and unable to consistently keep your items fully stocked- often leading to out of stocks and lost sales opportunities. Inventory levels are top of mind for retailers, but staff shortages mean store employee’s time is spread thin.

Attaining extra support through a third party merchandising agency or broker is a practice many take advantage of, but there can be drawbacks.

A single representative can often cover ten or more brands within multiple different categories on a single visit- leading to your item only getting a small percentage of their time. Representatives will have a fixed schedule, so if your items need immediate attention he or she is unable to address it until their next visit. This also creates challenges for your items category planogram changes and resets.

This makes your brand another item on a roster of many being serviced. In contrast, Momentum Marketing limits five brands to one representative per visit. No competing items will ever be represented on the same visit. Ability to redirect a representative based on an immediate need is attainable through our focused approach.

Once at the store, merchandisers use Repsly reporting software which tracks current shelf sets and compares it with goals the brand is looking to achieve. Not only are representatives addressing existing issues, but are also pre-planning inventory and displays for upcoming promotions. Our software tracks inventory, facings, placements, decision makers name, detailed notes, and before/after photos.

Having a focused and detailed team allows service requests to take action in a matter of hours rather than the weeks that are typical by traditional agencies and brokers. Brand coverage per visit allows your items to receive more time leading to higher results.

Reach out to us to learn more about how we can help your brand get to the next level of growth. Learn more about our merchandisng services here.