10 Tactics to Grow Brand Awareness
Growing awareness about your brand and products is essential, but not always easy to achieve. Brands need to find smart and creative ways to stand out from their competition to become recognized as the industry leader.
Here are 10 tactics industry leaders recommend to grow brand awareness:
Have a Story and be Consistent- Think in terms of who, what, where, when, why. Be compelling and consistent on who and why the brand exists. Make consumers engaged in what you’re saying, your purpose should connect with them on a personal level.
Build Social Proof by Providing Value- Customer testimonials. People will buy when they hear fellow consumers advocate that your products do what they say they will. Encourage your audience to share their positive feedback to have the social proof and trust with new customers.
Know your Target Audience and Sell Your Value- What problem are you trying to solve for your audience? Speak to them and show how you’re filling that void. Show how you differ from others by connecting it to your products and story. Make it simple and consistent. This is where events and influencers can be beneficial.
Publish Content Regularly to Get Noticed- Whatever you publish, just do it! People gravitate towards those they see as knowledgable and industry experts. Writing and social media management can be a challenge, but hiring writers via Upwork or Fiverr are great options at reasonable rates.
Create Ongoing ‘Do-Good’ Campaigns- How are you bettering the lives of others? Choose a cause that aligns with your companies values and what it stands for. Don’t just do this as a tactic, but truly do it because you want to. This sparks your audience, customers, and employees who feel engaged and proud to buy or be a part of your company.
Have a Strong Brand Identity and Strategy in Place- Know who you are. Marketing, communications, PR, social media, influencers, and events are necessary to spread this message. Make sure you consistently share customer testimonials across these marketing tools to reinforce it.
Interact with Your Followers and Incentivize Referrals- Build your community by interacting with your audience and encourage referrals, word-of-mouth, and customer testimonials. Encourage engagement on social and start conversations- get your audience involved.
Reach out to Influencers in your Niche- Follow, like, comment, and engage with influencers who closely align with your brand and mission. Offer free product for testimonials. This greatly increases the trust of your brand with their audience, a seal of approval.
User Generated Content- Share positive customer stories about your products and organization across all channels. Encourage and reward those who do on their own. Share what worked, why they chose your brand, and why you’re a great company.
Collaborations and Joint-Partnerships- Combining forces with a fellow brand within your arena but non-competitor is great for visibility for both parties. Both companies can promote their products/services as well as run joint partnership campaigns.
To learn more about other tactics to grow brand awareness and your customer base, reach out to learn how we could help. Our services through sampling, events, and influencers are some, but not all, options to grow your brand awareness.
