6 ways to build customer engagement
In todays world, consumers are hit with many ways to help solve their everyday problems. Standing out and providing truly beneficial content can still get sent to spam or deleted. Below are helpful tips on how to stand out from the rest and develop an effective plan to stay engaged with your audience.
Consumer Engagement and why its Important
This method is seen as how your brand interacts, communicates, and forms a relationship with your audience. The interactions can occur in different ways such as social media, events, through influencers, and more.
It takes repetitive exposure and interactions before consumers convert or consider to purchase. Below are reasons why its important and why you need to implement engagement tactics:
It improves customer management, which solidifies their commitment to your brand
Maintains customer interest in your brand and products
Builds customer trust
Grows customer brand loyalty
Boosts sales
How to Better Engage with your customers
Defined Metrics
Start with your target KPI- is it impressions, clicks, and so on. Be clear on the target goal and it will help build the steps and strategy to reach the final goal- conversions.
Correct Data
Customer data is important in determining your engagement plan. It allows you to narrow down where your audience is and how to reach them. This also shows where they’re most likely to convert. Use this data to build out your plan.
Effective Marketing Strategy
Each engagement should build upon the next to create a cohesive customer journey- such as gathering leads at an event, sending useful digital content about the products and why they’re different and effective, running a promo to test out the products, gathering feedback about their experience.
Personalized Communication Approach
Speak to your target audience. What are their struggles and how can you solve them? Listen to the customer and create messaging that speaks directly to their pain points.
Organized Customer Engagement Database
This will help organize the process from start to finish. Weather it be your using survey monkey, brand website, social platforms, and influencers, have a way to centralize these tools to keep them organized.
Sales Tracking Technology
Knowing where and how customers most commonly convert is one of the most important data points to build your customer engagement strategy. CRM systems are great for record keeping, and basic customer data. Start with this to build a solid program.
The customer engagement journey isn’t a one time process- its a continuous wheel of data, testing, and measurement that helps find what works. Know that mistakes will be made, but this helps uncover the right method to engage with your audience.
Momentum’s consumer engagement tools can help your brand skip the time it takes to roll out these methods and begin testing to uncover what works. Using our team of experienced marketers can save you the time and cost of new headcount to implement an effective customer engagement program, reach out to see how we can help!