Lead Capture- How to go beyond the event

Lets be real, to build out a functional experiential campaign can really add up. From finding the right event down to how to bring consumers into your space is a thought out process. Knowing your goals and KPI is the best place to begin. No matter what, the interaction with consumers onsite (and through a digital activation) should continue beyond the event and the best option is Lead Capture.

Having the right staff is key to conversions. Ensuring they are adding value and driving conversions through your messaging, getting to know consumers, and solving a problem your company can fix should done at every event. Capturing contacts onsite only leads to continued messaging and more conversions.

Keep It Simple

We see this all too often, a complicated lengthy process for attendees to give their info. It should ALWASY be a few questions (5 or less) and take a minute or less to fill out. The process should feel authentic so consumers WANT to be contacted after the event.

Make It Engaging

The process should be fun and easy, just like the activation. Any issues or hurdles consumers experience at your event will be remembered. Brand Ambassadors should make it fun and something that consumers feel like they want to be a part of.

Have Multiple Capture Methods

Allow consumers to provide their data at any part of your experience. It can be at the entrance, within the experience, on-hand with brand ambassadors, self service info pads, digital memorabilia items, and more.

Make Necessary Changes

Tracking results throughout the event is necessary to make adjustments to gather more leads. Brand Ambassadors can give you the best feedback here as they’re seeing what consumers are saying (positive or negative) about the lead capture process. Making the changes to make it easy, will deliver time and time again.