SHOPPER MARKETING
Shopper Marketing Services That Drive Sales
At Momentum, our shopper marketing services are designed to influence the customer journey at retail and online — increasing engagement, driving conversion, and boosting sales. From in-store promotions to digital tie-ins and loyalty incentives, we create integrated campaigns that connect your brand with consumers where they shop most.
Why It Matters to Your Brand
Retail environments are crowded and competitive — strong shopper marketing increases product visibility, incentivizes trial and purchase, and strengthens your brand’s position with both shoppers and retailers. Programs built around shopper insights drive measurable business outcomes by:
Encouraging incremental purchases
Strengthening retail presence
Collecting consumer behavior data
Enhancing loyalty beyond the shelf
Shopper Marketing Solutions We Deliver
In-Store Promotions
Crafted to capture attention and motivate purchase, including layered promotions and contests that boost conversion at point-of-purchase.
Sweepstakes & Contests
Engage shoppers with sweepstakes or themed contests that increase brand visibility and grow your customer database through opt-in participation.
Rebates & Incentives
Launch physical or digital rebate programs tied to purchase behavior, providing compelling reasons to buy now — and valuable conversion data segmented by retailer and market.
Gift-With-Purchase Campaigns
Drive incremental sales and elevate perceived value with targeted GWP programs that spur larger basket sizes and stronger brand affinity.
Coupon & IRC Programs
On-shelf and digital couponing that reduces purchase barriers and increases likelihood of trial or repeat purchase.
Retail Displays & POS Materials
Strategically placed displays and POS signage designed to draw attention, communicate value, and enhance the shopper journey.
Social Media Engagement & Digital Tie-Ins
Custom social activations, giveaways, and content that bridge in-store and online experiences, amplifying reach and engagement.
Digital Enhancements: Reviews, Loyalty & Data
Capture and integrate post-purchase customer reviews and ratings to boost product credibility and conversion online and in retail.
Deploy loyalty and rewards programs that turn trial users into repeat buyers and strengthen long-term engagement.
Leverage collected data to refine targeting, optimize promotions, and uncover shopper insights that improve future activations.
How We Work
Our shopper marketing programs are:
Strategically planned based on shopper insights and retail context
Professionally staffed with trained teams deployed where your customers shop
Fully managed end-to-end from concept to launch and reporting
Measured for performance so you know the impact on sales, loyalty, and customer behavior
Ready to elevate your shopper marketing results?
Contact us to design a program that drives engagement and measurable sales